Secret Behind Magic Fungsi Utama: Kemasan Kacang ku Stora Enso China Packaging

Karya Secret Behind Magic Fungsi Utama: Kemasan Kacang ku Stora Enso China Packaging nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Secret Behind Magic Fungsi Utama: Kemasan Kacang

ku Stora Enso China Packaging

Klién: Stora Enso China Packaging

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

15,903

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #131239

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Secret Behind Magic Fungsi Utama: Kemasan Kacang

Téks Buku: Secret Behind Magic mangrupa kemasan blind box pikeun kacang campuran. Grafik kotak luarna ngagunakeun garis-garis nu saluyu jeung tilu warna primér, kailhaman ku komposisi Mondrian, dipadukeun jeung nada kertas kraft coklat nu disimulasikeun. Desain ieu nyampakeun gagasan ngeunaan nutrisi anu saimbang sarta séhat sacara basajan. Kotak-kotak jero nuturkeun warna anu sarua sarta ditambahan ilustrasi karakter kartun pikeun kaulinan role play. Mékanisme pangangkat internal ngadorong unggal kotak jero ka bagian bukaan, ku kituna sadaya kotak bisa dicabut hiji-hijian. Karton kelas food contact sarta mangsi soy digunakeun.

Pangakuan

Ngeunaan A' Design Award Perunggu

Secret Behind Magic Fungsi Utama: Kemasan Kacang mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Secret Behind Magic Fungsi Utama: Kemasan Kacang diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Secret Behind Magic Fungsi Utama: Kemasan Kacang minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Diménsi & Bungkusan: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tag: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Téknologi Produksi: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Tantangan Desain: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Panalungtikan: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspirasi: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Durasi Proyék: The project started in June 2020 and launched in April 2021 Beijing, China.
Alur Operasi: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patén: Structure utility model patent copyright belongs to Stora Enso China Packaging
Anggota Tim: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang