Unique Me Kemasan Anggur by Agilis Design Graphic Design

Unique Me Kemasan Anggur by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Unique Me Kemasan Anggur

by Agilis Design Graphic Design

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #131506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Kemasan Anggur

Unique Me nyaéta kemasan karton kertas anu dirarancang pikeun anggur seger. Rarancangna dumasar kana ideu yén moal aya dua jalma di dunya nu sarua boh dina rupa, pamikiran, karakter, atawa gerak-gerik. Ilustrasi gambar tangan méré anggur-anggur éta rupa nu basajan, ku kituna buah téh ditampilkeun salaku sakumpulan individu. Palét warna nu seger jeung tata letak nu basajan ngadukung téma ieu. Pasar buah seger di Cina kacida kompetitifna sarta mindeng ngan ukur ngagunakeun poto biasa buah atawa pamandangan kebon. Unique Me miboga tujuan pikeun tampil bénten sarta ngawangun tali émosional jeung konsumén.

The Recognition

About the A' Design Award Perunggu

Unique Me Kemasan Anggur mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Unique Me Kemasan Anggur diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Unique Me Kemasan Anggur minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji