Kind Tea is a Charitable Project Kamasan Teh ku Viktoriia Korytina

Karya Kind Tea is a Charitable Project Kamasan Teh ku Viktoriia Korytina nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2022

Kind Tea is a Charitable Project Kamasan Teh

ku Viktoriia Korytina

Pamenang A' Design Award Beusi dina Katégori Bungkusan

10,444

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #131733

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Kind Tea is a Charitable Project Kamasan Teh

Kind Tea nyaeta desain kamasan pikeun rupa-rupa teh alami anu dijual pikeun proyek amal. Tehna dijieun ku dua budak lalaki nu ngidap Duchenne muscular dystrophy, sarta hasil penjualanana dipaké pikeun ngumpulkeun dana rehabilitasi maranéhna. Kamasan ieu némbongkeun karakter warna-warni anu ngagambarkeun kabungahan mangsa budak leutik. Tilu rasa dibédakeun ku tilu skéma warna, ku kituna unggal varian gampang dikenali. Unggal rasa ogé aya vérsi usum tiisna. Bentukna mangrupa saché 50 gram kalayan labél ukuran 100 kali 180 milimeter. Produksi jeung perakitanana dijaga tetep basajan sarta hemat, sabab budak-budak éta nyiapkeun kamasanana ku sorangan.

Pangakuan

Ngeunaan A' Design Award Beusi

Kind Tea is a Charitable Project Kamasan Teh mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Kind Tea is a Charitable Project Kamasan Teh diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Kind Tea is a Charitable Project Kamasan Teh dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Diménsi & Bungkusan: Format: Sachet with label

50 g

100 mm x 180 mm
Tag: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Téknologi Produksi: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Tantangan Desain: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Panalungtikan: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspirasi: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Durasi Proyék: We joined the project in January 2021 and the guys still work for now
Alur Operasi: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patén: No information
Anggota Tim: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Krédit Gambar: This project was made by our in-house team of Wishnia agency.