Satine Jersey Fungsi Utama: Kemasan Susu by Blackandgold Shanghai

Satine Jersey Fungsi Utama: Kemasan Susu by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2022

Satine Jersey Fungsi Utama: Kemasan Susu

by Blackandgold Shanghai

Client: Yili Group

A' Design Award Beusi Winner in Bungkusan Category

13,647

Verified Award Winner

Verify Award Status for #134131

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Jersey Fungsi Utama: Kemasan Susu

Téks Buku: Satine Jersey mangrupa kemasan anu dirarancang pikeun produk susu Jersey premium. Rarancangna ngagunakeun gaya Art Deco pikeun nganyatakeun kamewahan sarta ngagambarkeun asal-usul susu éta. Latar tukangna dikaput ku warna héjo Satine sarta logona diolah ku emas. Ilustrasi garis emas némbongkeun lanskap Inggris jeung peternakan susu Jersey, dibingkeu ku London Eye. Ngaran produkna ditempatkeun dina motif segel lilin Éropa pikeun némbongkeun tradisi Inggris. Kemasan jerona dijieun tina lambaran aluminium sarta kotak luarna tina kertas pérak nu ngagilir-gilir warna.

The Recognition

About the A' Design Award Beusi

Satine Jersey Fungsi Utama: Kemasan Susu mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Satine Jersey Fungsi Utama: Kemasan Susu diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Satine Jersey Fungsi Utama: Kemasan Susu dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Dimensions & Packaging: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Tags: Packaging, milk, premium, China, Jersey
Production Technology: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Design Challenge: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Research: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspiration: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Project Duration: The project started in February, 2020 and the product is launched in April, 2020.
Operation Flow: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Image Credits: All photos credits to blackandgold Shanghai, 2022.