Li Beer Kemasan Bir ku China Resources Snow Breweries

Karya Li Beer Kemasan Bir ku China Resources Snow Breweries nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2022

Li Beer Kemasan Bir

ku China Resources Snow Breweries

Klién: China Resources Snow Breweries

Pamenang A' Design Award Emas dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #136752

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Li Beer Kemasan Bir

Li nyaéta desain kemasan kado pikeun bir. Botol kacana nyokot wangunna tina botol karajinan taneuh Shuang-Er-Ni-Yu anu kapanggih dina situs budaya Yangshao. Ukiran dina beungeutna nyarupaan riak cai tradisional jeung garis-garis lauk. Téknik embossing diterapkeun kana kemasanana, ku kituna tékstur-na bisa karasa ku rampa. Gambar-gambar anu éndah jeung aksara kuno nambahan rasa sajarah. Kemasanana dibuka ku cara nyoéhkeun ségél luhurna. Desain ieu ngareuah-reuah sajarah awal nyieun bir di Cina sarta resép tradisional Cina anu dipaké pikeun bir di jerona.

Pangakuan

Ngeunaan A' Design Award Emas

Li Beer Kemasan Bir mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Li Beer Kemasan Bir diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Li Beer Kemasan Bir nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Diménsi & Bungkusan: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Téknologi Produksi: The bottle is made of glass.
Tantangan Desain: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Panalungtikan: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspirasi: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Durasi Proyék: The project started in 2020 and finished in June, 2021.
Alur Operasi: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.