Aqua Minerale Redesign Bungkusan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Bungkusan Competition Category.
PerakBungkusan· 2022
Aqua Minerale Redesign Bungkusan Inuman
by PepsiCo Design and Innovation
A' Design Award Perak Winner in Bungkusan Category
- 35,160
- Verified Award Winner
- Verify Award Status for #137231
The Design
About Aqua Minerale Redesign Bungkusan Inuman
Aqua Minerale Redesign nyaéta hiji desain bungkusan pikeun mérek cai botolan anu dijual di Rusia. Ngarancang deui ieu nyakup boh rentang inti boh sublini anu ngarasa, ngahijikeun portopolio dina hiji sistem identitas visual. Konsépna dumasar kana ideu cai salaku sumber kahirupan, anu diébréhkeun ngaliwatan wangun anu ngocor sarta garis anu éndah. Desain anu ngahiji ieu ngaharmoniskeun rentang produk sarta ngaronjatkeun kaperhatian produk dina rak. Maksudna nyaéta pikeun ngarojong konsumén anu hoyong ngajaga rasa kasaimbangan salila poé anu sibuk.
The Recognition
About the A' Design Award Perak
Aqua Minerale Redesign Bungkusan Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Aqua Minerale Redesign Bungkusan Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Aqua Minerale Redesign Bungkusan Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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