Neon Zebra Brand Launch Fungsi Utama: Kemasan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2022

Neon Zebra Brand Launch Fungsi Utama: Kemasan Inuman

by PepsiCo Design and Innovation

A' Design Award Perak Winner in Bungkusan Category

39,662

Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Fungsi Utama: Kemasan Inuman

Neon Zebra nyaéta desain kemasan pikeun rupa-rupa campuran koktail. Unggal kaléng jeung bungkus inuman nampilkeun resep inuman campuran anu unik, disebut persamaan Neon Zebra. Resep éta nunjukkeun ka konsumén kumaha carana nyieun inuman campuran maké produk éta. Unggal kaléng ngahasilkeun dua koktail, dibagi supaya bisa dibagikeun babarengan. Gambar hiasan anu ditémbongkeun gigireun produk téh basajan, maké potongan léman jeung ménta pikeun nambahan jero. Hiasan éta muncul minangka grafik dua diménsi anu wani atawa minangka wangun tilu diménsi, sarta ngahirupkeun dunya Neon Zebra.

The Recognition

About the A' Design Award Perak

Neon Zebra Brand Launch Fungsi Utama: Kemasan Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Neon Zebra Brand Launch Fungsi Utama: Kemasan Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Neon Zebra Brand Launch Fungsi Utama: Kemasan Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release