Lay's Smiles Campaign Kemasan Kadaharan by PepsiCo Design and Innovation

Lay's Smiles Campaign Kemasan Kadaharan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Lay's Smiles Campaign Kemasan Kadaharan

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Bungkusan Category

24,636

Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Kemasan Kadaharan

Kampanye Lay's Smiles nyaéta desain kemasan kadaharan anu dirilis di Rusia. Gambar beungeut anu seuri lébar jadi unsur visual utama dina saban kemasan. Kemasan ieu tetep ngajaga identitas visual Lay's anu geus mapan, kitu deui kode warna anu nunjukkeun rasa tina produkna. Dukungan pikeun Program Persahabatan ti Yayasan Best Buddies ogé ditembongkeun dina kemasanana. Saban pack anu dibeuli bakal nyumbangkeun hiji ruble pikeun program éta. Tujuanana nyaéta pikeun ngabagikeun pesen anu positif sarta ngahadirkeun merek ieu salaku merek anu boga tujuan anu jéntré.

The Recognition

About the A' Design Award Perunggu

Lay's Smiles Campaign Kemasan Kadaharan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Lay's Smiles Campaign Kemasan Kadaharan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Lay's Smiles Campaign Kemasan Kadaharan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release