MTN Dew Cake-Smash Kemasan Inuman by PepsiCo Design and Innovation

MTN Dew Cake-Smash Kemasan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2022

MTN Dew Cake-Smash Kemasan Inuman

by PepsiCo Design and Innovation

A' Design Award Emas Winner in Bungkusan Category

39,285

Verified Award Winner

Verify Award Status for #137254

View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Kemasan Inuman

MTN Dew Cake-Smash mangrupa kemasan pikeun inuman ringan rasa kuéh édisi terbatas. Rasa ieu diciptakeun pikeun ngingetkeun deui kana sumanget perayaan babarengan saperti ulang taun, kawinan, jeung wisuda. Desainna nyaritakeun momen-momen penting anu kaliwat sarta miboga tujuan pikeun méré rasa optimisme jeung kagumbiraan. Dunya visual anu diwangun ku karakter-karakter lilin anu hirup dikembangkeun pikeun grafis kemasan sarta pikeun kagunaan digital. Karakter-karakter lilin éta ngagambarkeun riungan jalma anu kumpul dina hiji pésta. Kemasan ieu ngajak konsumén pikeun ngareuah-reuah hiji kajadian penting deui.

The Recognition

About the A' Design Award Emas

MTN Dew Cake-Smash Kemasan Inuman mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. MTN Dew Cake-Smash Kemasan Inuman diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. MTN Dew Cake-Smash Kemasan Inuman nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release