Pepsi New Year 2022 LTO Kaléng Inuman by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Kaléng Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2022

Pepsi New Year 2022 LTO Kaléng Inuman

by PepsiCo Design and Innovation

A' Design Award Emas Winner in Bungkusan Category

41,571

Verified Award Winner

Verify Award Status for #137256

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2022 LTO Kaléng Inuman

Pepsi New Year 2022 LTO nyaéta séri genep kaléng inuman édisi terbatas anu diciptakeun pikeun usum liburan tiris. Kaléng-kaléng ieu dirilis di Rusia salaku bagian tina kampanye merek musiman. Grafis anu meriah dirancang sangkan cocog pikeun sakabéh mangsa liburan, ditutup ku Taun Anyar. Desain ieu ogé ngalegaan merek saluareun kemasan ngaliwatan fitur interaktif. Konsumén tiasa nyeken kode QR dina unggal kaléng nganggo smartphone pikeun ngakses promosi, kaasup kasempetan meunang hoodie sareng kaos édisi terbatas anu tiasa hurung.

The Recognition

About the A' Design Award Emas

Pepsi New Year 2022 LTO Kaléng Inuman mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Pepsi New Year 2022 LTO Kaléng Inuman diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pepsi New Year 2022 LTO Kaléng Inuman nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Read the Press Release