Gujinggongjiu Bungkusan Inuman Keras by Sisi Don

Gujinggongjiu Bungkusan Inuman Keras by Sisi Don is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2022

Gujinggongjiu Bungkusan Inuman Keras

by Sisi Don

Client: Gujingongjiu

A' Design Award Emas Winner in Bungkusan Category

36,998

Verified Award Winner

Verify Award Status for #137626

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujinggongjiu Bungkusan Inuman Keras

Gujinggongjiu nyaéta desain bungkusan anu diciptakeun pikeun inuman keras Cina. Desain ieu midangkeun totem naga tradisional dina gaya visual digital. Garis-garis kandel jeung kurva-kurva rumit tina wangun naga klasik disederhanakeun jadi wangun modéren. Kotakna dibuka ti sisi kénca jeung katuhu, nembongkeun corak dina sababaraha lapisan. Citakan tinta caang (luminous) dilarapkeun, sangkan corak naga tetep katingal dina lingkungan anu poék. Bungkusan ieu ukuranana 150 mm rubakna, 110 mm jerona, jeung 280 mm jangkungna. Tujuanana nyaéta pangalaman visual anu anyar sarta citra mérek anu leuwih ngora.

The Recognition

About the A' Design Award Emas

Gujinggongjiu Bungkusan Inuman Keras mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Gujinggongjiu Bungkusan Inuman Keras diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Gujinggongjiu Bungkusan Inuman Keras nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
Dimensions & Packaging: Width 150mmxDepth 110mmxHeight 280mm
Tags: BAIJIU Gujingongjiu Liquor packaging
Production Technology: Luminous ink printing, can be in the dark will be the dragon pattern is displayed
Design Challenge: The application of luminous ink in the bottle above
Research: Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
Inspiration: From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
Project Duration: The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
Operation Flow: Through the open left and right sides, show the visual effect of multi-level
Team Members: INFINITY STUDIO