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Puzzle Kemasan Botol Cai by Yunnan Technology and Businesss University

Puzzle Kemasan Botol Cai by Yunnan Technology and Businesss University is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Desain Bungkusan Competition Category.


BeusiBungkusan· 2022

Puzzle Kemasan Botol Cai

by Yunnan Technology and Businesss University

Client: Yunnan Tech & Besiness University

A' Design Award Beusi Winner in Bungkusan Category

Colors

The Design

About Puzzle Kemasan Botol Cai

Puzzle nyaéta desain kemasan pikeun cai botolan anu disebarkeun di kampus universitas. Labél nampilkeun grafik labirin anu diwangun tina unsur-unsur alat pangajaran saperti pulpén, mangsi, kompas, péso pulpén, jarum pentul, sarta pulpén jarum. Ilusi rohangan paradoks jeung wangun 2.5D méré éfék jero kana pola éta. Labél dijieun tina bahan PET sarta dicitak dina opat warna, sedengkeun tanggalna dicitak laser. Kemasan ieu disadiakeun dina tujuh warna, masing-masing mawa hiji aksara Cina, sahingga tujuh botol nu disusun babarengan ngabentuk frasa meet a better self (papanggih jeung diri anu leuwih hadé).

The Recognition

About the A' Design Award Beusi

Puzzle Kemasan Botol Cai mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Puzzle Kemasan Botol Cai diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Puzzle Kemasan Botol Cai dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
Dimensions & Packaging
Width 60mm x Length 60mm x Height 180mm
Tags
Bottled water, Paradoxical space, Illusion, Maze graphics, School
Production Technology
The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
Design Challenge
The visual representation of abstract ideas is a richly adjusted part of the entire design process.
Research
This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
Inspiration
Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
Project Duration
The project started in September 2021 in Kunming and finished in March 2022 in Kunming
Operation Flow
The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
Team Members
Li Yuanyuan
Liu Kaiyi
Lin Hai
Image Credits
Image #1: Illustrator Liu Kaiyi, Bottle, 2021.

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