Love is Invisible Bungkusan by En Ke is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2022

Love is Invisible Bungkusan

by En Ke

Client: Super Joey Foundation

A' Design Award Perak Winner in Bungkusan Category

25,892

Verified Award Winner

Verify Award Status for #138661

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love is Invisible Bungkusan

Diskriminasi ka urang Asia geus ngaronjat di Amérika Serikat salila pandemi. Konsép desain Love is Invisible utamana dumasar kana konsép toleransi cai dina budaya Asia, pikeun némbongkeun yén asih antara jalma téh teu katempo, anu bisa ngaleungitkeun diskriminasi jeung ngahapus halangan. Love Is Invisible mangrupa kagiatan karaharjaan umum anu diluncurkeun ku Yayasan Super Joey di ampir 20 kota sakuliah nagara. Tim Tsddesign ngararancang kaos oblong jeung bungkusan anu bakal dipaké ku sukarelawan ngora tina rupa-rupa ras sakuliah nagara tina koléksi Love is Invisible.

The Recognition

About the A' Design Award Perak

Love is Invisible Bungkusan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Love is Invisible Bungkusan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Love is Invisible Bungkusan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
Dimensions & Packaging: Outer packaging specifications: cylinder diameter 12cm, height 25cm
Tags: About love, Asian culture, blue and white porcelain, water, invisible.
Production Technology: Cylindrical paper outer packaging, pure cotton clothing
Design Challenge: With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
Research: Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
Inspiration: Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States.
Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone!
Project Duration: Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
Operation Flow: Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
Team Members: Creativity and Design: KE,EN