Jinlongquan Bungkusan Bir by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2022

Jinlongquan Bungkusan Bir

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award Perak Winner in Bungkusan Category

37,625

Verified Award Winner

Verify Award Status for #138718

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinlongquan Bungkusan Bir

Jinlongquan bir ngaharepkeun pikeun ngjalankeun produk sedeng jeung luhur tungtung nu teu ngan bisa nepikeun sajarah panjang brand, tapi ogé nyieun konsumén ngarasa kualitas alus; désainer ngagunakeun ilustrasi euyeub pikeun ngagambarkeun hops, Ceuli gandum, tong anggur kai, bir, sumber cai sarta elemen séjén, ku kituna bungkusan ngabogaan atribut industri bir kuat; langkung importantly, ilustrasi kaasup lambang gambar brand patung naga Cina dina situs urut Jinlongquan distillery di 1978, kitu ogé redesign of font logo na beureum brand, ngabentuk pangakuan brand kuat.

The Recognition

About the A' Design Award Perak

Jinlongquan Bungkusan Bir mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Jinlongquan Bungkusan Bir diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Jinlongquan Bungkusan Bir mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang