Granovita Fungsi Utama: Kemasan Granola ku Olga Takhtarova

Karya Granovita Fungsi Utama: Kemasan Granola ku Olga Takhtarova nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Granovita Fungsi Utama: Kemasan Granola

ku Olga Takhtarova

Klién: Sot B&d

Pamenang A' Design Award Perak dina Katégori Bungkusan

32,771

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #139398

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Granovita Fungsi Utama: Kemasan Granola

Granovita nyaéta rarancang kemasan pikeun granola. Kotak kardus ngaganti kantong lemes anu ilahar dipaké pikeun séréal, méré leuwih loba kadali kana kumaha produk témbong dina rak. Beungeut kardus anu kasar ngadukung téma hirup séhat. Ilustrasi buah-buahan jeung sisikian ngajéntrékeun rasa unggal rupa-rupa. Ikon, aksara anu éksprésif jeung warna anu caang mawa pesen anu positif. Kardusna bisa dikomposkeun, ku kituna solusi ieu tetep ramah lingkungan sarta hargana murah. Unggal kotak ukuranana 160 kali 120 kali 40 miliméter.

Pangakuan

Ngeunaan A' Design Award Perak

Granovita Fungsi Utama: Kemasan Granola mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Granovita Fungsi Utama: Kemasan Granola diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Granovita Fungsi Utama: Kemasan Granola mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Diménsi & Bungkusan: 1 boxes 160mm x 120mm x 40mm
Tag: Granola, Granola packaging, Fruit Granola, Ukraine
Téknologi Produksi: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Tantangan Desain: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Panalungtikan: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspirasi: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Durasi Proyék: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Alur Operasi: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.