Smashy Fungsi Utama: Kemasan Endog Coklat by Mutian Yu

Smashy Fungsi Utama: Kemasan Endog Coklat by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2022

Smashy Fungsi Utama: Kemasan Endog Coklat

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #139859

View at A' Design Award Press Release Award Badge

Colors

The Design

About Smashy Fungsi Utama: Kemasan Endog Coklat

Téks Buku: Smashy nyaéta kemasan endog coklat anu ngawangun palu. Desainna ngahijikeun wangun palu jeung wangun endog, ku kituna kemasanana ogé katingali siga endog anu boga cecekelan. Smashy bisa dipeupeuh di mana waé. Permén tuluy kaluar, méré momen kejutan. Eusina campuran coklat, biskuit garing, gummy, jeung permén teuas. Kemasanana ukuranana 155 x 183 x 76 milimeter sarta dijieun tina plastik. Smashy dimaksudkeun pikeun ngahirupkeun deui kabiasaan lami mecahkeun endog coklat sarta ngajadikeun kagiatan nyeuseup cemilan leuwih pikaresepeun.

The Recognition

About the A' Design Award Beusi

Smashy Fungsi Utama: Kemasan Endog Coklat mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Smashy Fungsi Utama: Kemasan Endog Coklat diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Smashy Fungsi Utama: Kemasan Endog Coklat dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu