Alpine Sprout Kemasan Teh Hejo by Jie Yang

Alpine Sprout Kemasan Teh Hejo by Jie Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Alpine Sprout Kemasan Teh Hejo

by Jie Yang

Client: Decelent

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #140005

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpine Sprout Kemasan Teh Hejo

Alpine Sprout nyaéta desain kemasan pikeun téh hejo alpin anu dipelak di Kabupatén Wufeng, Provinsi Hubei, Tiongkok. Téh ieu tumuwuh di pagunungan jeung tebing anu luhur, sarta metikan daunna kacida hésé. Wangun abstrak gunung anu curam sareng kaligrafi Tiongkok ditembongkeun dina kotak luar pikeun ngagambarkeun lingkungan tempat tumuwuhna anu curam sareng usaha para pametik téh. Pola timbul jeung legok dina sisi kotak ngingetkeun kana jalur kuna téh jeung kuda. Kotak luarna dijieun tina kertas karton anu bisa kaurai sacara alami, sedengkeun kantong kertas anu bisa kaurai ogé dipaké pikeun ngeusian téhna di jerona.

The Recognition

About the A' Design Award Perunggu

Alpine Sprout Kemasan Teh Hejo mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Alpine Sprout Kemasan Teh Hejo diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Alpine Sprout Kemasan Teh Hejo minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Dimensions & Packaging: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Tags: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Production Technology: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Design Challenge: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Research: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiration: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Project Duration: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Operation Flow: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Team Members: JieYang