Rooeein Kemasan Filter by Wallrus Design Studio

Rooeein Kemasan Filter by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Rooeein Kemasan Filter

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award Perunggu Winner in Bungkusan Category

13,654

Verified Award Winner

Verify Award Status for #140076

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rooeein Kemasan Filter

Rooeein mangrupa desain kemasan pikeun filter hawa jeung minyak otomotif. Kemasan ieu ngagunakeun skema warna héjo jeung gambar daun. Daun ngarujuk kana alam, dimana daun-daun mantuan ngabersihan hawa, sarua kawas filter anu ngabersihan hawa pikeun mesin. Ide visual utama datang tina gambar jalan anu ngaliwatan leuweung anu kandel, sarta gambar anu sarua ogé ngawangun identitas merek anu pinuh ku warna. Desain ieu mantuan produk sina karasa béda di lingkungan toko. Konsép daun ogé dilarapkeun kana bahan pamasaran jeung iklan tina merek ieu.

The Recognition

About the A' Design Award Perunggu

Rooeein Kemasan Filter mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Rooeein Kemasan Filter diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Rooeein Kemasan Filter minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar