Shadlee Primary Function: Bungkus Jus by Mohammadreza Eslamparast

Shadlee Primary Function: Bungkus Jus by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2022

Shadlee Primary Function: Bungkus Jus

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Shadlee Primary Function: Bungkus Jus

Shadlee nyaéta séri bungkus jus anu diciptakeun pikeun dalapan rasa bubuahan, kaasup ganas, buah, sareng céri haseum. Unggal karton ukuranana 45 mm lébar, 45 mm jero, sareng 130 mm luhur. Grafisna digambar ku panangan dina gaya kubisme, teras di-scan sareng dilengkepan dina komputer. Warna datar dipaké lantaran métode citak fléksografi teu ngidinan gradién. Unggal bungkus némbongkeun beungeut fantasi kalayan detil sapertos dangdaunan, bubuahan, alat musik, atawa barang olahraga. Warna unggal bungkus aya patalina jeung rasana.

The Recognition

About the A' Design Award Perak

Shadlee Primary Function: Bungkus Jus mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Shadlee Primary Function: Bungkus Jus diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Shadlee Primary Function: Bungkus Jus mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.