Broken Top Brewing Co Craft Beer Kemasan Inuman by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Kemasan Inuman by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2022

Broken Top Brewing Co Craft Beer Kemasan Inuman

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Beusi Winner in Bungkusan Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Kemasan Inuman

Broken Top Brewing Co Craft Beer nyaéta desain kemasan inuman anu dijieun pikeun mérek craft beer produksi skala leutik anu ngahasilkeun IPA sareng pilsner. Pola grafis ieu diideuan ku mainan jaman baheula. Logo anu tarapti nyaluyukeun kana skéma warna unggal lini produk sareng ngahiji sareng pola pikeun nyiptakeun ilusi visual. Kaléngna dijieun tina aluminium biru, anu disesuaikeun sangkan ngahasilkeun warna navy jero anu jarang kapendak dina kaléng aluminium. Percétakan ink-jet laju-luhur pisan kalayan lapisan mangsi bodas ngajantenkeun grafisna leuwih hirup. Kaléng standar 211 body ieu tiasa nyekel 12 ons.

The Recognition

About the A' Design Award Beusi

Broken Top Brewing Co Craft Beer Kemasan Inuman mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Broken Top Brewing Co Craft Beer Kemasan Inuman diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Broken Top Brewing Co Craft Beer Kemasan Inuman dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable