Wan Shan Jiu 5696 Kemasan Baijiu by Zhang Yanhui is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Bungkusan Competition Category.
PerakBungkusan· 2023
Wan Shan Jiu 5696 Kemasan Baijiu
by Zhang Yanhui
Client: Wuhan Pufine Creative Technology Co., Ltd.
A' Design Award Perak Winner in Bungkusan Category
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- Verified Award Winner
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The Design
About Wan Shan Jiu 5696 Kemasan Baijiu
Wan Shan Jiu 5696 nyaéta desain kemasan pikeun Baijiu Cina kelas luhur anu ditujukeun pikeun pasar internasional. Botolna ngabogaan wangun segitilu anu kuat sarta stabil. Wangun segitilu ieu ngagabungkeun unsur-unsur hiasan tina arsitéktur klasik barat jeung gagasan wétan yén tilu ngalahirkeun sagala hal di dunya. Relief tilu diménsi tina tetengger-tetengger dunya anu kawentar ngurilingan botol sarta ngagambarkeun lalampahan ngurilingan dunya. Lencana logam anu diukir nandaan kualitas produkna. Kotak kado jeung botolna duanana bisa disimpen sarta dipajang.
The Recognition
About the A' Design Award Perak
Wan Shan Jiu 5696 Kemasan Baijiu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Wan Shan Jiu 5696 Kemasan Baijiu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Wan Shan Jiu 5696 Kemasan Baijiu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
- Dimensions & Packaging
- Gift Box Size:325*155*115mm
Bottle Size:248*82mm - Tags
- Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
- Production Technology
- The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
- Design Challenge
- As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
- Research
- It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
- Inspiration
- There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
- Project Duration
- The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
- Operation Flow
- It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
- Team Members
- Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang - Image Credits
- Xiang Shasha
Wang shijie
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