Borjomi Kémasan Édisi Terbatas by Antonia Skaraki

Borjomi Kémasan Édisi Terbatas by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2023

Borjomi Kémasan Édisi Terbatas

by Antonia Skaraki

Client: Borjomi

A' Design Award Perunggu Winner in Bungkusan Category

17,567

Verified Award Winner

Verify Award Status for #141264

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Kémasan Édisi Terbatas

Geter anu kuat, kembang api anu ngahias langit Borjomi, sareng protagonis anu mibanda hadir anu megah, nyaéta kijang. Hiji tukang sihir anu robah jadi lambang budaya Georgia. Sidik visual tina "The Great Rejuvenator". Borjomi nganggo cahaya perayaan sareng kijang naék tina kubah, kaluar tina cai anu ngagolak. Di sabudeureunana, aya salib Bolnisi dina cai, puseur kahirupan. Garis-garis katumbiri ngahiji jeung garis kembang api anu ngabeledug, nekenkeun gerak. Warna beureum ngagédékeun perayaan, sareng cai kagegerkeun ku wirahma geter ciptaan.

The Recognition

About the A' Design Award Perunggu

Borjomi Kémasan Édisi Terbatas mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Borjomi Kémasan Édisi Terbatas diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Borjomi Kémasan Édisi Terbatas minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris