Kellipops Kémasan by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2023

Kellipops Kémasan

by Antonia Skaraki

Client: Viap

A' Design Award Beusi Winner in Bungkusan Category

16,507

Verified Award Winner

Verify Award Status for #141266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Kémasan

Karaharjaan; Kahayang; Coklat salawasna. Bayangkeun Charlie and The Chocolate Factory. Kumaha rupana sadinten di dinya? Permen coklat bakal uncal tina cangkangna sarta kalayan inténsitas anu luar biasa, maranéhna bakal nari ngurilingan anjeun, ngagero anjeun pikeun nari jeung maranéhna sarta ngajadikeun maranéhna milik anjeun. Mimitina, désainer ningali maranéhna ngaliwatan imajinasina sarta ngadéngé maranéhna ngabeledug. Maranéhna neuteup ka maranéhna ngaliwatan cangkangna jeung maranéhna nyarios ka jiwa. Teras maranéhna ngarancang éta. Kalayan sorana, anatomi maranéhna, unsur hujan, jeung warna-warna inténs anu ngagorowok kaluar kahayang anu tanpa wates pikeun maranéhna.

The Recognition

About the A' Design Award Beusi

Kellipops Kémasan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Kellipops Kémasan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Kellipops Kémasan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas