The Language of Emotion and Time Kemasan Kue by Jiaxin Lv

The Language of Emotion and Time Kemasan Kue by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2023

The Language of Emotion and Time Kemasan Kue

by Jiaxin Lv

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Kemasan Kue

Basa Émosi jeung Waktu nyaéta desain kemasan kue anu ngagunakeun kembang seger salaku tanda visual kasegeran. Kotak kembang transparan dipasangkeun dina luhureun kemasan sarta bisa ditarik kaluar, dibuka, jeung dilesotkeun pikeun dipaké deui. Nalika kembang mekar tur layu, pamaké bisa nangtukeun naha kuéna masih seger atawa henteu. Cangkang luar dijieun tina kertas karton teuas anu bisa didaur ulang, sedengkeun kotak kembangna dijieun tina bahan transparan anu bisa hancur sacara alami pikeun ngurangan pamakéan plastik. Ukuran kemasanana 15 x 15 x 15 séntiméter. Kembang seger ngagantikeun pita sarta nambahan ma’na nalika kuéna dipasihkeun jadi kado.

The Recognition

About the A' Design Award Perunggu

The Language of Emotion and Time Kemasan Kue mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. The Language of Emotion and Time Kemasan Kue diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. The Language of Emotion and Time Kemasan Kue minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.