Moon and Tea Mid Autumn Kemasan Kotak Kado ku Chenxiang Xi

Karya Moon and Tea Mid Autumn Kemasan Kotak Kado ku Chenxiang Xi nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2023

Moon and Tea Mid Autumn Kemasan Kotak Kado

ku Chenxiang Xi

Klién: 5gN² Creative Design Studio

Pamenang A' Design Award Emas dina Katégori Bungkusan

41,250

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #141633

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Moon and Tea Mid Autumn Kemasan Kotak Kado

Moon and Tea Mid Autumn nyaéta kotak kado anu diciptakeun pikeun Festival Tengah Usum Gugur, anu sacara tradisional dirayakeun di Tiongkok dina bulan kadalapan taun lunar. Kotak ieu didamel tina bahan-bahan alami saperti awi, keramik, jeung jarami gandum. Eusina kuéh bulan tina béas warna lokal jeung téh Pu-erh. Unggal bagianna dirancang pikeun bisa dipaké deui. Awak kotak jeung tutup porselen bodasna bisa jadi baki téh, sedengkeun cecekelanana bisa dipaké jadi séndok. Kotak jerona bisa dirobah jadi lantera bulan, sarta bagian buleud tina tutupna bisa dipaké jadi parupuyan dupa.

Pangakuan

Ngeunaan A' Design Award Emas

Moon and Tea Mid Autumn Kemasan Kotak Kado mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Moon and Tea Mid Autumn Kemasan Kotak Kado diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Moon and Tea Mid Autumn Kemasan Kotak Kado nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Diménsi & Bungkusan: 24.5cm x 8.5cm x 30cm
Téknologi Produksi: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Tantangan Desain: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Panalungtikan: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspirasi: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Durasi Proyék: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Alur Operasi: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Anggota Tim: Chenxiang Xi and Chenling Zhang