Meer Bungkusan Kopi Instan ku Masoud Najafi Amirkiasar

Karya Meer Bungkusan Kopi Instan ku Masoud Najafi Amirkiasar nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Meer Bungkusan Kopi Instan

ku Masoud Najafi Amirkiasar

Klién: Masoud Najafiamirkiasar

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

13,116

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #141887

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Meer Bungkusan Kopi Instan

Desain bungkusan produk anyar-ka-pasar henteu ngan ngeunaan seni desain tapi ogé ngeunaan seni pamahaman konsumén & # 039; pikiran jeung nangtung kaluar dina rak ngalawan pesaing. Ngagaduhan nuansa ieu dina pikiran, desain bungkusan Meer parantos nyandak tékstur produk ahir janten ilustrasi pikeun merangsang sareng ngalibetkeun sadaya panca indra para pencinta kopi. Ogé, perenah sareng ukuran font anu henteu konvensional maénkeun peran anu penting dina narik konsumen kana produk éta. Desain ieu dijieun kalayan harepan nyieun parobahan serius dina rak inuman di toko.

Pangakuan

Ngeunaan A' Design Award Perunggu

Meer Bungkusan Kopi Instan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Meer Bungkusan Kopi Instan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Meer Bungkusan Kopi Instan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Diménsi & Bungkusan: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tag: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Téknologi Produksi: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Tantangan Desain: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Panalungtikan: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspirasi: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Durasi Proyék: The project started In Tehran in November 2020 and finished in May the following year
Alur Operasi: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patén: None.
Krédit Gambar: Image #1: photographer Bita Shakerin, Espresso, 2020