Karya Guo Nian Hao 包装 ku Xiaohongshu nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2023

Guo Nian Hao 包装

ku Xiaohongshu

Klién: Xiaohongshu

Pamenang A' Design Award Beusi dina Katégori Bungkusan

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Ngeunaan Guo Nian Hao 包装

Kotak kado Taun Anyar Xiaohongshu 2022 asalna tina legenda ngeunaan Festival Musim Semi. Nuluykeun tradisi karuhun, Xiaohongshu geus nyiapkeun set béda tina Lampu, Sora, jeung Beureum. Hadiahna kalebet lampu wengi kémping, Halli Galli, amplop beureum, sareng buku kalénder beureum ngalambangkeun Xiaohongshu. Kotak kado ieu ngagabungkeun carita legenda sareng tilu jinis kado, ngahasilkeun metode desain anyar tina budaya tradisional. Ieu ngaharepkeun pikeun nganyatakeun kahayang alus pikeun Taun Anyar Cina jeung turunkeun warisan budaya ka generasi anyar.

Pangakuan

Ngeunaan A' Design Award Beusi

Guo Nian Hao 包装 mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Guo Nian Hao 包装 diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Guo Nian Hao 包装 dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Diménsi & Bungkusan: Width 345mm* Depth 285mm* Height 100mm
Tag: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Téknologi Produksi: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Tantangan Desain: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Panalungtikan: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspirasi: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Durasi Proyék: The project was launched in Shanghai in JAN 2022.
Alur Operasi: Gifts could only be found after tearing off the riddle sealed on the cover.
Anggota Tim: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Krédit Gambar: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu