Snow Draft Beer Kemasan Bir ku China Resources Snow Breweries Ltd.

Karya Snow Draft Beer Kemasan Bir ku China Resources Snow Breweries Ltd. nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2023

Snow Draft Beer Kemasan Bir

ku China Resources Snow Breweries Ltd.

Klién: China Resources Snow Breweries

Pamenang A' Design Award Emas dina Katégori Bungkusan

54,813

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #144347

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Snow Draft Beer Kemasan Bir

Snow Draft Beer nyaéta séri kemasan pikeun bir draft malt murni, anu diproduksi dina wangun kaléng aluminium jeung botol kaca. Desainna nuturkeun pendekatan minimalis sarta ngagunakeun héjo aurora jeung bodas murni salaku warna utama. Gambar garis malt, hop, jeung riak cai ngarujuk kana tilu bahan paranti nyieun bir. Botol kacana rada dihereskeun dina bagian cangkéngna sangkan genah dicekel sarta diémbos ku aksara kaligrafi Cina anu hartina murni jeung draft. Botolna muat 460 ml sedengkeun kaléngna muat 500 ml. Desain anu ngahiji ieu dimaksudkeun pikeun nepikeun kamurnian jeung rasa anu seger.

Pangakuan

Ngeunaan A' Design Award Emas

Snow Draft Beer Kemasan Bir mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Snow Draft Beer Kemasan Bir diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Snow Draft Beer Kemasan Bir nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Diménsi & Bungkusan: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Tag: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Téknologi Produksi: aluminum can and glass bottle
Tantangan Desain: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Panalungtikan: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspirasi: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Durasi Proyék: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Alur Operasi: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Anggota Tim: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess