Nverhong Guihualinzang Bungkusan Inuman Alkohol by Wen Liu

Nverhong Guihualinzang Bungkusan Inuman Alkohol by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2023

Nverhong Guihualinzang Bungkusan Inuman Alkohol

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Bungkusan Inuman Alkohol

Shaoxing Nverhong Winery Co., Ltd. ngagaduhan sajarah panjang. Diadegkeun dina 1919, éta mangrupikeun wawakil Huangjiu. Tempatna di Shanyu Dongguan, Kota Shaoxing, Propinsi Zhejiang. Ieu salah sahiji usaha tulang tonggong industri Huangjiu di Cina jeung wakil-pupuhu Unit Cabang tina Cina Alkohol Industri Association.Nuerhong Huangjiu ieu brewed jeung béas ketan bodas finest, kalawan warna jelas tur transparan, a mellow acan euyeub. rasa sareng ambu anu kuat sareng tahan lama.

The Recognition

About the A' Design Award Perak

Nverhong Guihualinzang Bungkusan Inuman Alkohol mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Nverhong Guihualinzang Bungkusan Inuman Alkohol diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Nverhong Guihualinzang Bungkusan Inuman Alkohol mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang