Karya Dukang Liquor Bungkusan Botol Inuman Keras ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.
PerakBungkusan· 2023
Dukang Liquor Bungkusan Botol Inuman Keras
ku Tiger Pan
Klién: Luoyang Dukang Wine Group Co., Ltd
Pamenang A' Design Award Perak dina Katégori Bungkusan
Pamenang Panghargaan anu Diverifikasi
Verifikasi Status Panghargaan pikeun #145418Désain
Ngeunaan Dukang Liquor Bungkusan Botol Inuman Keras
Dukang Liquor mangrupa desain bungkusan pikeun baijiu, inuman keras ti Cina. Wangun botolna ti luhur nepi ka handap ngawangun profil abstrak Cao Cao, saurang ahli strategi militér jeung panyair dina sajarah anu sajakna jadi asal ngaran ieu merek. Tutupna ngingetkeun kana tutup sirah para pajabat dina jaman sanggeus dinasti Han, sarta awak botolna diukir siga jubah, anu ogé méré cekelan anu ajeg. Bahan anu dipaké nyaéta kaca, lain keramik anu ilahar dipaké ku merek-merek sarupa, sahingga permukaanana meunang kilap jeung tékstur. Kotak luarna dihias ku lukisan véktor Luoyang, ibukota kuno.
Pangakuan
Ngeunaan A' Design Award Perak
Dukang Liquor Bungkusan Botol Inuman Keras mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Dukang Liquor Bungkusan Botol Inuman Keras diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Dukang Liquor Bungkusan Botol Inuman Keras mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Di Balik Désain
Kit Pers
Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.
- Sipat Unik
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Diménsi & Bungkusan
- Bottle size: 294mm x 88mm
- Tag
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Téknologi Produksi
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Tantangan Desain
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Panalungtikan
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspirasi
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Durasi Proyék
- The project lasts 4 month, designed in Shenzhen.
- Alur Operasi
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patén
- Tiger Pan
- Anggota Tim
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Krédit Gambar
- Tiger Pan
Disponsoran
Jelajah Saluareun Designers.org
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