Zhong Yuan No. 1 Bungkusan Téh ku Tiger Pan

Karya Zhong Yuan No. 1 Bungkusan Téh ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Zhong Yuan No. 1 Bungkusan Téh

ku Tiger Pan

Klién: Xinyang Wenxin Tea Co., Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

31,896

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #145467

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Zhong Yuan No. 1 Bungkusan Téh

Zhong Yuan No. 1 nyaéta desain bungkusan pikeun téh Maojian, téh tradisional Cina anu dipelak di lahan sawah undak-undakan. Ku sabab rasa téh na hampang jeung lemes, bungkusanana dijieun basajan tur alus. Kaléng téh dijieun tina pelat timah kalayan émbos jeung cap emas, sarta ngagabungkeun finishing matte jeung pernis. Wangun tutup kaléng nu bertopi ngingetkeun urang kana tukang metik téh anu maké dudukuy. Kotak luarna dijieun tina kertas husus jeung ditutup ku sabuk berbentuk anu diideuan ku bingkai jandéla imah patani téh baheula. Daun téh asli ngahias éta sabuk.

Pangakuan

Ngeunaan A' Design Award Perak

Zhong Yuan No. 1 Bungkusan Téh mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Zhong Yuan No. 1 Bungkusan Téh diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Zhong Yuan No. 1 Bungkusan Téh mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Diménsi & Bungkusan: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tag: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Téknologi Produksi: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Tantangan Desain: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Panalungtikan: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspirasi: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Durasi Proyék: The project lasts 4 month, designed in Shenzhen
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patén: Tiger Pan
Anggota Tim: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Krédit Gambar: Tiger Pan