Yunnan Baiyao Kemasan Odol Pasta Gigi ku Tiger Pan

Karya Yunnan Baiyao Kemasan Odol Pasta Gigi ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Yunnan Baiyao Kemasan Odol Pasta Gigi

ku Tiger Pan

Klién: Yunnanbaiyaogroup Co., Ltd

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

20,758

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #145832

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Yunnan Baiyao Kemasan Odol Pasta Gigi

Yunnan Baiyao mangrupa desain kemasan pikeun rangkaian odol pasta gigi barudak. Karakter brand-na nyaéta méga bayi, kailhaman ti ngaran brand-na, dimana yun hartina méga. Karakter ieu némbongkeun rupa-rupa ekspresi beungeut pikeun nunjukkeun umur nu béda-béda. Ilustrasina digambar dina gaya lukisan barudak pikeun narik perhatian para indung di rak toko. Kotak-kotakna cocog dipasang sacara horizontal atawa vertikal dina rak, sarta kotak strawberry-na ngahiji jadi hiji gambar strawberry nu leuwih badag. Kemasan ieu dijieun tina PLA, anu bisa hancur dina waktu dua nepi ka sapuluh bulan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Yunnan Baiyao Kemasan Odol Pasta Gigi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Yunnan Baiyao Kemasan Odol Pasta Gigi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Yunnan Baiyao Kemasan Odol Pasta Gigi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Diménsi & Bungkusan: Width 46mm x Depth 39mm x Height 159mm
Tag: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Téknologi Produksi: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Tantangan Desain: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Panalungtikan: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspirasi: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Durasi Proyék: The project lasts 2 months, designed in Shenzhen
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Anggota Tim: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Krédit Gambar: Tiger Pan