Luckin 2.0 Kemasan Kopi Drip ku Tiger Pan

Karya Luckin 2.0 Kemasan Kopi Drip ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Luckin 2.0 Kemasan Kopi Drip

ku Tiger Pan

Klién: Lucky Coffee Technology (China) Co., Ltd.

Pamenang A' Design Award Perak dina Katégori Bungkusan

43,871

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #148015

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Luckin 2.0 Kemasan Kopi Drip

Luckin 2.0 nyaéta séri kemasan kopi drip anu dijieun pikeun lima rupa kopi. Unggal kotak digambaran ku daérah asal siki kopina, kaasup Afrika jeung Yunnan di Cina. Tutuwuhan jeung sasatoan lokal digambar pikeun némbongkeun suasana alam. Lima skéma warna anu caang misahkeun tiap rupa kopi sarta mantuan kotak-kotakna leuwih nonjol dina rak paméran. Tata létakna langsung tur basajan, kalayan informasi produk anu écés tibatan slogan anu panjang. Kotak-kotakna diproduksi maké citak opat warna, hot stamping hideung matte, jeung labél pérak matte.

Pangakuan

Ngeunaan A' Design Award Perak

Luckin 2.0 Kemasan Kopi Drip mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Luckin 2.0 Kemasan Kopi Drip diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Luckin 2.0 Kemasan Kopi Drip mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Diménsi & Bungkusan: Width 75mm x length 110mm x height 125mm
Tag: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Téknologi Produksi: Four color printing. Logo hot stamping of matte black. Matte silver label.
Tantangan Desain: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Panalungtikan: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspirasi: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Durasi Proyék: The project lasts 2 months, designed in Shenzhen.
Alur Operasi: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patén: Copyrights belongs to Tiger Pan
Anggota Tim: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Krédit Gambar: Tiger Pan