Perunggu Bungkusan · 2023
Plant Professor Fungsi Utama: Kemasan Tuangeun
by Hangzhou Chancemate Tech Corp.
- A' Design Award Perunggu 2023 in Bungkusan
- CLIENT: Shanghai Jiashang Information Technology Co., LTD
- Estimated Number of Design Views: 12,049
- Verification code 149E8F42F8 · Verify this award
Colors
About Plant Professor Fungsi Utama: Kemasan Tuangeun
Téks Buku: Plant Professor mangrupa runtuyan kemasan pikeun merek tuangeun berbasis tutuwuhan anu ditujukeun ka konsumén ngora perkotaan di Cina. Runtuyan ieu ngawengku dumpling hampang, jeli, sarta kopi. Gaya visual anu rata (flat) nyatukeun sakabéh runtuyan ieu sarta ngagabungkeun inpormasi bahan jeung kalori kana hiji sistem identifikasi. Pola figuratif jeung grafis abstrak disusun kalayan sangaja rada longgar pikeun nyiptakeun kesan santai. Labél di bagian hareup némbongkeun merek, produk, sarta babandingan bahan. Kotak-kotak nu kompak dijieun tina kertas anu bisa didaur ulang kalayan bahan citak anu ramah lingkungan, sarta gampang lebet kana tas.
About the A' Design Award Perunggu
Plant Professor Fungsi Utama: Kemasan Tuangeun mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Plant Professor Fungsi Utama: Kemasan Tuangeun diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Plant Professor Fungsi Utama: Kemasan Tuangeun minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Press Kit
- Unique Properties
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- Dimensions & Packaging
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - Tags
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- Production Technology
- Recyclable paper, environmentally friendly printing materials
- Design Challenge
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- Research
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- Inspiration
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- Project Duration
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- Operation Flow
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
