Animate Bungkusan by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2023

Animate Bungkusan

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #149311

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animate Bungkusan

Ngahirupkeun ieu dirancang pikeun cater ka ucing & # 039; alam panasaran tur cinta pikeun Éksplorasi, nu reflected dina bungkusan brand urang & # 039 ; Bungkusan warna macaron henteu ngan ukur pikaresepeun sacara visual tapi eusina ogé didamel tina bahan alami anu ngamajukeun kaséhatan sareng karaharjaan umum ucing. Pamakéan ilustrasi warna anu kandel sareng terang ngajantenkeun bungkusan Animate unik, ngabédakeunana tina produk kadaharan ucing sanés anu biasana nunjukkeun poto ucing. Éta tiasa gampang ngaidentipikasi pembeli kalayan rumus anu pas pikeun ucingna, ogé kabutuhan anu cocog pikeun ucingna.

The Recognition

About the A' Design Award Beusi

Animate Bungkusan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Animate Bungkusan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Animate Bungkusan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy