Lay's More Belgian Really Impossible Kemasan Kadaharan ku PepsiCo Design and Innovation

Karya Lay's More Belgian Really Impossible Kemasan Kadaharan ku PepsiCo Design and Innovation nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Lay's More Belgian Really Impossible Kemasan Kadaharan

ku PepsiCo Design and Innovation

Klién: PepsiCo Design & Innovation

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #149717

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Lay's More Belgian Really Impossible Kemasan Kadaharan

Lay's More Belgian Really Impossible nyaéta desain kemasan édisi terbatas pikeun kiripik kentang anu dijual di Bélgia. Kemasan ieu nampilkeun dua rasa lokal anyar anu dikembangkeun babarengan jeung Brussels Ketjep. Konsumén Bélgia diondang pikeun ngirimkeun konsép desain anu miboga karakter lokal anu kuat, sarta dua konsép anu meunang sora panglobana ditampilkeun sarta dicantumkeun kréditna dina kemasan. Pendekatan ieu ngajawab kaayaan pasar cemilan di mana merek lokal nawarkeun rasa jeung klaim anu rélevan. Desain ieu miboga tujuan pikeun mertahankeun para pembeli merek Lay's ayeuna sarta narik anu anyar.

Pangakuan

Ngeunaan A' Design Award Perak

Lay's More Belgian Really Impossible Kemasan Kadaharan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Lay's More Belgian Really Impossible Kemasan Kadaharan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Lay's More Belgian Really Impossible Kemasan Kadaharan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspirasi: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

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