Shochu X Desain Bungkusan by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Bungkusan Competition Category.
EmasBungkusan· 2023
Shochu X Desain Bungkusan
Client: Shochu X
A' Design Award Emas Winner in Bungkusan Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X Desain Bungkusan
Dirancang pikeun rebranding Shochu X, perusahaan anu nyiptakeun nilai anyar tina sudut pandang modéren pikeun shochu, sumanget tradisional anu diproduksi di daérah Kyushu, Jepang. Fokus kana kanyataan yén merek ieu henteu ngan ukur nawiskeun nilai inuman alkohol tapi ogé ngahargaan hubungan sareng budaya sareng gaya hirup. Dipaké arwah Kulon kawas bentuk botol jeung labél, tapi ditambahkeun desain grafis jeung pola gaya Jepang sarta estetika minimalis pikeun express fusi budaya antara Kulon jeung Wétan sarta warga global & # 039; kabagjaan keur disambungkeun socially ngaliwatan shochu ieu.
The Recognition
About the A' Design Award Emas
Shochu X Desain Bungkusan mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Shochu X Desain Bungkusan diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Shochu X Desain Bungkusan nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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