Shadlee Kemasan Inuman by Mohammadreza Eslamparast

Shadlee Kemasan Inuman by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2023

Shadlee Kemasan Inuman

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #150114

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Kemasan Inuman

Shadlee mangrupa desain kemasan pikeun sagala rupa inuman mocktail non-alkohol. Inuman ieu dijieun pikeun jalma-jalma anu langkung resep henteu nginum alkohol di pésta-pésta. Aya lima rasa anu ditampilkeun, sarta unggal botol mawa ilustrasi sato anu béda-béda. Rupa sato-sato éta disederhanakeun jadi wangun géométris rata sarta digambar ku leungeun kalayan gaya modéren. Warna-warna kontras tinggi digunakeun sangkan label katempo écés di rak. Kasatunggalan visual nyambungkeun sadaya lima label, sedengkeun ilustrasi anu pinuh warna nyiptakeun suasana anu ceria.

The Recognition

About the A' Design Award Perunggu

Shadlee Kemasan Inuman mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Shadlee Kemasan Inuman diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Shadlee Kemasan Inuman minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.