Nu Us Kemasan Suplemén by Salvita Bingelyte

Nu Us Kemasan Suplemén by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2023

Nu Us Kemasan Suplemén

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #150140

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Colors

The Design

About Nu Us Kemasan Suplemén

Nu Us mangrupa kemasan anu dirarancang pikeun suplemén imunitas anu dikonsumsi dua dosis sapopoé. Setna ngandung dua botol: botol bodas pikeun kapsul isuk-isuk sareng botol hideung pikeun kapsul peuting. Kontras hideung sareng bodas ngajantenkeun dua dosis éta gampang dibédakeun. Simbol panonpoé sareng bulan warna konéng nandaan unggal botol. Dua simbol éta ngahiji jadi hiji bentuk nalika botolna dicaringcing gigireun, nembongkeun yén dua kapsulna dicandak babarengan. Labelna dicitak nganggo téhnik screen printing sareng ngagunakeun jenis huruf gedé anu basajan.

The Recognition

About the A' Design Award Beusi

Nu Us Kemasan Suplemén mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Nu Us Kemasan Suplemén diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Nu Us Kemasan Suplemén dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)