Waggner Coffee Kemasan Kopi by Wallrus Design Studio

Waggner Coffee Kemasan Kopi by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2023

Waggner Coffee Kemasan Kopi

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #151041

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Kemasan Kopi

Waggner Coffee nyaéta desain kemasan pikeun merek kopi Jérman. Kantong ieu diilustrasikeun ku jandela kayu Jérman baheula, digambar dina gaya linier, kalayan simbol merek ditempatkeun di tengah. Simbol éta némbongkeun uncal keur diuk di imahna bari nginum kopi, kalayan cahaya di tukangeunana, ngarujuk kana jalma-jalma anu tetep hudang wengi bari nginum kopi. Desain ieu dicitak rotogravure dina kantong kopi metalisasi anu ukuranana 100 ku 70 ku 280 milimeter. Tujuanana nyaéta sangkan merek gampang dikenal dina rak toko anu pinuh ku barang.

The Recognition

About the A' Design Award Beusi

Waggner Coffee Kemasan Kopi mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Waggner Coffee Kemasan Kopi diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Waggner Coffee Kemasan Kopi dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio