Precious Pastries Bungkusan Kuéh by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Bungkusan Competition Category.
PerakBungkusan· 2023
Precious Pastries Bungkusan Kuéh
A' Design Award Perak Winner in Bungkusan Category
- 25,168
- Verified Award Winner
- Verify Award Status for #151131
The Design
About Precious Pastries Bungkusan Kuéh
Precious Pastries mangrupa desain bungkusan pikeun Bazhen Cake, kuéh tradisional Cina anu ngandung dalapan bahan mulya. Kotak luar jeung gagang keretas ngahiji ngawangun bentuk manuk bango, manuk anu ngalambangkeun kaséhatan jeung umur panjang dina budaya Tao Cina. Wangunanana ramah lingkungan sarta ngahémat waragad. Nalika kotakna dibuka, bagian luhurna ngawangun gambar anu lengkep, jeung sisi-sisi anu béda tina opat kotak ngahiji jadi hiji gambar anu leuwih gedé. Desain ieu nyambungkeun budaya mérek anu geus umurna saabad jeung éstétika wétan.
The Recognition
About the A' Design Award Perak
Precious Pastries Bungkusan Kuéh mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Precious Pastries Bungkusan Kuéh diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Precious Pastries Bungkusan Kuéh mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. - Inspiration
- The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.
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