Pavanpet Dahareun Sasatoan Piaraan by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.
PerungguBungkusan· 2024
Pavanpet Dahareun Sasatoan Piaraan
Client: Pavanpet
A' Design Award Perunggu Winner in Bungkusan Category
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- Verified Award Winner
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The Design
About Pavanpet Dahareun Sasatoan Piaraan
Biasana, sabab manusa nganggap sasatoan piaraan salaku anggota kulawarga jeung anak-anakna, desain kémasan dijieun kartun. Pamakean karakter bisa nguatkeun sambungan jeung anu ningali sarta nyiptakeun lingkungan nu pikaresepeun. Balukarna, kémasan miboga sambungan visual nu menonjol jeung husus. Beungeut sasatoanna dirancang kalayan pinter jeung seuri sarta kabagjaan maranéhanana katingali jelas, nu nembongkeun pangaruh produk ieu ka maranéhanana. Maké warna basajan tanpa rinci nyiptakeun pamahaman nu leuwih hadé ngeunaan gambar jeung tujuanana.
The Recognition
About the A' Design Award Perunggu
Pavanpet Dahareun Sasatoan Piaraan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Pavanpet Dahareun Sasatoan Piaraan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Pavanpet Dahareun Sasatoan Piaraan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication. - Dimensions & Packaging
- W: 200 mm
H: 400 mm
D: 80 mm - Tags
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
- Production Technology
- Matte three-layer packaging with aluminum
printing method: rotogravure - Design Challenge
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- Research
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- Inspiration
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- Project Duration
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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