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Neev Bungkusan És Krim by Mohsen Koofiani

Neev Bungkusan És Krim by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.


BeusiBungkusan· 2024

Neev Bungkusan És Krim

by Mohsen Koofiani

Client: Neev

A' Design Award Beusi Winner in Bungkusan Category

Colors

The Design

About Neev Bungkusan És Krim

Dina rarancang ieu, anu dingaranan ku téhnik musik, diusahakeun pikeun nyaluyukeun ilustrasi dina bungkusna jeung ngaran unggal produk. Ilustrasina digambar ku cara anu basajan ku téhnik anu éndah jeung rupa-rupa warna luyu jeung rasa unggal és krim. Dina rarancang bungkusan ieu, geus dijieun interaksi antara musik jeung rasa és krim. Tujuan tina bungkusan ieu nyaéta ngagabungkeun rasa anu béda nalika ngadangukeun musik jeung tuang és krim. Ku kituna anjeun meureun hoyong ngalaman éta jeung ngadangukeun musik kalawan téma anu sarua bari tuang és krim.

The Recognition

About the A' Design Award Beusi

Neev Bungkusan És Krim mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Neev Bungkusan És Krim diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Neev Bungkusan És Krim dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging
Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags
Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge
Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research
Behavioral examination, etc
Inspiration
The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration
The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow
The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits
Illustrator / Creator: Mohsen Koofiani

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