Hernuta Day Kamasan Buah Garing by Mohsen Koofiani

Hernuta Day Kamasan Buah Garing by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Hernuta Day Kamasan Buah Garing

by Mohsen Koofiani

Client: Hernuta Day

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner
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Colors

The Design

About Hernuta Day Kamasan Buah Garing

Dina desain kamasan anu dirarancang, karakter Mr. Hernuta mangrupa salah sahiji fitur unik tina kamasan ieu, anu mangrupa karakter petualang di dunya kacang. Fitur-fitur desain séjénna ngawengku kabasajaan desain kamasan (latar bodas kalayan gambar nyata tina produk ngagunakeun gambar hideung bodas salaku fantasi). Unggal bungkusan nyaritakeun carita ngeunaan hiji petualangan sarta dina waktos anu sareng, anjeun ningali bungkusan anu dinamis tur istimewa.

The Recognition

About the A' Design Award Perunggu

Hernuta Day Kamasan Buah Garing mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Hernuta Day Kamasan Buah Garing diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Hernuta Day Kamasan Buah Garing minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani