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Daity Galaxy Kamasan És Krim by Mohsen Koofiani

Daity Galaxy Kamasan És Krim by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.


PerungguBungkusan· 2024

Daity Galaxy Kamasan És Krim

by Mohsen Koofiani

Client: Daity Galaxy

A' Design Award Perunggu Winner in Bungkusan Category

Colors

The Design

About Daity Galaxy Kamasan És Krim

Desain kamasan és krim ieu ngajak anu ningali asup ka dunya khayal anu pinuh ku imajinasi sareng kaheranan. Diideuan ku sumanget bébas tina pikiran budak leutik, éta ngahudangkeun nostalgia, kahaneutan, sareng kabungahan dina pamiarsa sagala umur. Warna-warna anu riang sareng ilustrasi anu maen-maen nyaritakeun carita unik anu ngahudangkeun budak leutik dina jero diri. Unggal detil didamel kalayan taliti pikeun ngahudangkeun rasa panasaran, sedengkeun pamakéan téknik watercolor nambihan kalemesaneun, émosi, sareng jero artistik kana desain sakabéhna.

The Recognition

About the A' Design Award Perunggu

Daity Galaxy Kamasan És Krim mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Daity Galaxy Kamasan És Krim diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Daity Galaxy Kamasan És Krim minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
Dimensions & Packaging
Capacity: 600 ml ice cream,
Tags
Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
Production Technology
The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge
The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research
Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
Inspiration
This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration
This project started in March 2023 and continues until now in Shiraz, Iran
Operation Flow
The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
Patents
Idea & Package Design: Mohsen Koofiani
Image Credits
All of the images: Illustrator / Creator: Mohsen Koofiani

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