Novus Organics ACV Desain Pamaketan by Shashwat Das and Ruchi Gada - Almond Branding

Novus Organics ACV Desain Pamaketan by Shashwat Das and Ruchi Gada - Almond Branding is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Novus Organics ACV Desain Pamaketan

by Shashwat Das and Ruchi Gada - Almond Branding

Client: Novus Organics

A' Design Award Perunggu Winner in Bungkusan Category

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Colors

The Design

About Novus Organics ACV Desain Pamaketan

Novus Organics Apple Cider Vinegar narékahan pikeun ngadegkeun standar kualitas anu taya bandinganana di pasar India, ngaleuwihan saingan dina konsentrasi sareng kamurnian. Desain pamaketan ieu didamel pikeun ngalengkepan kaunikanana, nekenkeun kesederhanaan sareng kaanggunan. Labél anu bersih sareng transparan mintonkeun kaéndahan alami produk éta. Ngagunakeun gaya gambar garis minimalis, desain ieu nangkep hakekat bahan organik anu dipilih sacara saksama, saluyu sareng komitmen kana kaunggulan sareng kelestarian. Pamaketanana bebas plastik sareng bisa didaur ulang, nekenkeun tanggung jawab lingkungan.

The Recognition

About the A' Design Award Perunggu

Novus Organics ACV Desain Pamaketan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Novus Organics ACV Desain Pamaketan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Novus Organics ACV Desain Pamaketan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Dimensions & Packaging: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Tags: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Production Technology: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Design Challenge: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Research: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Inspiration: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Project Duration: The Packaging Design started in 2022 and was executed and launched in 2023.
Operation Flow: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Team Members: Ruchi Gada,

Shashwat Das
Image Credits: Optional Image #4 Picture Credits Novus Organics