Shun Pin Lang 480 Blue Fungsi Utama: Kemasan Minuman by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Shun Pin Lang 480 Blue Fungsi Utama: Kemasan Minuman by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Shun Pin Lang 480 Blue Fungsi Utama: Kemasan Minuman

by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Client: Chengdu Mind-and-Hand Positioning Co., Ltd

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #152682

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shun Pin Lang 480 Blue Fungsi Utama: Kemasan Minuman

Téks Buku: Shun Pin Lang 480 Blue nyaéta desain kemasan minuman pikeun inuman anu dikemas dina botol. Botolna bening sagemblengna sarta bunder mangkuk, kalayan wangun géométris nu gampang dicekel. Motif kembang peoni biru dipasangkeun dina awak botol. Dina tradisi Cina, kembang peoni ngalambangkeun kamakmuran jeung kabungahan. Téknik hot stamping nambahan pola emas anu lembut dina beuheung botol. Foil emas dina tutup botol nandaan versi biru, beureum, jeung emas tina séri ieu. Skéma warna biru ngadukung tampilan anu basajan sarta anggun sarta ngabantu konsumen ngenalan mérek dagang di rak.

The Recognition

About the A' Design Award Perunggu

Shun Pin Lang 480 Blue Fungsi Utama: Kemasan Minuman mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Shun Pin Lang 480 Blue Fungsi Utama: Kemasan Minuman diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Shun Pin Lang 480 Blue Fungsi Utama: Kemasan Minuman minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes.
Dimensions & Packaging: The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.
Tags: Packaging
Production Technology: Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.
Design Challenge: The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.
Inspiration: Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value.
Operation Flow: This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world.
Team Members: He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun