Yancha Kemasan Teh by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.
BeusiBungkusan· 2024
Yancha Kemasan Teh
Client: Yancha
A' Design Award Beusi Winner in Bungkusan Category
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- Verified Award Winner
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The Design
About Yancha Kemasan Teh
Yancha nyaéta desain kemasan anu dijieun pikeun téh anu ditujukeun pikeun ngarojong kaséhatan paru-paru. Kemasan ieu nganut pamarekan minimalis sarta miboga tampilan anu tenang jeung anggun. Lukisan cet garis bodas digunakeun pikeun méré karakter oriental, sarta tata letakna diideuan ku format gulungan kuna. Grafisna ngagambarkeun dua welas prosés tradisional ngolah téh sacara manual. Kotakna miboga ukuran 357 ku 168 ku 80 milimeter. Desain ieu nyambungkeun resep tradisional anu geus aya salila hiji abad jeung produksi modéren sarta nampilkeun produk sacara jelas ka konsumen.
The Recognition
About the A' Design Award Beusi
Yancha Kemasan Teh mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Yancha Kemasan Teh diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Yancha Kemasan Teh dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
- Dimensions & Packaging
- Weight: about 7kg, size: 357mm*168mm*80mm
- Tags
- YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
- Production Technology
- The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
- Design Challenge
- Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
- Research
- While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
- Inspiration
- The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
- Project Duration
- The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
- Operation Flow
- It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
- Patents
- Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015 - Team Members
- Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu
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