Forty-Nine Union Liquor Kamasan Inuman Alkohol ku Yamin Zhu

Karya Forty-Nine Union Liquor Kamasan Inuman Alkohol ku Yamin Zhu nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2024

Forty-Nine Union Liquor Kamasan Inuman Alkohol

ku Yamin Zhu

Klién: Forty-Nine Union Design Department

Pamenang A' Design Award Emas dina Katégori Bungkusan

159,069

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #152984

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Forty-Nine Union Liquor Kamasan Inuman Alkohol

Susunan ieu nampilkeun pot porselen bodas, asalna ti kota di Cina, tempat lahir karajinan porselen anu dipikaresep. Dibarengan ku pamisah anu dihias ku motif ti Dinasti Shang anu kasohor, sareng opat gelas shot sareng pot kuas anu didamel tina porselen underglaze biru bodas. Éta sadayana dipidangkeun sacara elegan dina kotak kai anu lega. Unggal unsur ngawakilan sacara nyentuh étos budaya Cina, ngawengku prinsip-prinsip anu langgeng ngeunaan éksplorasi, katangguhan sareng pelestarian kapinteran warisan.

Pangakuan

Ngeunaan A' Design Award Emas

Forty-Nine Union Liquor Kamasan Inuman Alkohol mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Forty-Nine Union Liquor Kamasan Inuman Alkohol diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Forty-Nine Union Liquor Kamasan Inuman Alkohol nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Diménsi & Bungkusan: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Tag: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Téknologi Produksi: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Tantangan Desain: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Panalungtikan: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Inspirasi: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Durasi Proyék: The project started in April 2023 in Shanxi, China and finished in May 2023.
Alur Operasi: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Patén: 202330374354.2
202330374352.3
202330374350.4
202330374346.8