Guyuelongshan Bungkusan Cai Anggur Béas Cina by Yuejun Chen

Guyuelongshan Bungkusan Cai Anggur Béas Cina by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2024

Guyuelongshan Bungkusan Cai Anggur Béas Cina

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Bungkusan Cai Anggur Béas Cina

Guyuelongshan mangrupa desain bungkusan pikeun cai anggur béas Cina ti Zhejiang, Cina. Ieu anggur diolah maké prosés tradisional sarta miboga kadar alkohol nu handap, nu ngajadikeun inuman ieu cocog pikeun dipaké sapopoé ku konsumén nu leuwih ngora. Bungkusanana nuturkeun éstétika lukisan pamandangan Cina, sarta wangun wadahna ngagambarkeun gunung, cai, jeung layung. Desain ieu miboga tujuan pikeun nganyarkeun tampilan basajan tina bungkusan cai anggur béas nu heubeul sarta midangkeun budaya Wétan ku cara nu modérn. Bungkusan ieu ukuranana 340 mm rubakna, 130 mm jerona, jeung 150 mm jangkungna.

The Recognition

About the A' Design Award Perak

Guyuelongshan Bungkusan Cai Anggur Béas Cina mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Guyuelongshan Bungkusan Cai Anggur Béas Cina diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Guyuelongshan Bungkusan Cai Anggur Béas Cina mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.